Bigger budgets won't save boring ads. Better ads will scale any budget.
Most brands waste money on creative that doesn't convert. We fix the angle, run the whole stack, and stop your funnel leaking.
Most brands keep dumping money into creative that doesn't convert because no one ever fixed the angle. We do the strategy, the scripts, the videos, the statics and the media buying, all under one roof. Your funnel finally stops leaking.
We hit our 90-day performance targets or we work for free until we do.
We hit our 90-day performance targets
or we work for free until we do.
Concepts
Concepts
Concepts
Angles
Angles
Angles
Hooks
Hooks
Hooks
%
of incremental sales come from creative alone. Not the algorithm. The ads.
%
of incremental sales come from creative alone. Not the algorithm. The ads.
%
how much wellness and beauty ad costs jumped in 2026. Boring creative isn't cheap anymore.
%
how much wellness and beauty ad costs jumped in 2026. Boring creative isn't cheap anymore.
in 10
ads drives ~80% of your results. The other 9 are wasting budget. We create the ones that work.
in 10
ads drives ~80% of your results. The other 9 are wasting budget. We create the ones that work.
+
new ads per month is the new normal for scaling brands.
+
new ads per month is the new normal for scaling brands.
Numbers
Numbers
Strategy → creative → media. One roof.
Most agencies hand you off three times. We don't. Same people build the angles, write the scripts, and run your ad account.
Strategy → creative → media. One roof.
Most agencies hand you off three times. We don't. Same people build the angles, write the scripts, and run your ad account.
Built for wellness, beauty & supplements
No car dealerships. No B2B SaaS. Just brands like yours, which means we already know your customer, your competitors, and the claims your legal team will flag.
Built for wellness, beauty & supplements
No car dealerships. No B2B SaaS. Just brands like yours, which means we already know your customer, your competitors, and the claims your legal team will flag.
Clear, No-Surprise Pricing
Our prices are on the website. Yes, this is rare. Yes, we think it's weird that it's rare. No, you don't have to "book a discovery call to receive a custom quote."
Clear, No-Surprise Pricing
Our prices are on the website. Yes, this is rare. Yes, we think it's weird that it's rare. No, you don't have to "book a discovery call to receive a custom quote."
What we do (and do really well)
Services
Services
Creative Strategy
The thinking before the making.
Angle research
Customer review mining
Competitor teardowns
Hook libraries
Hypothesis testing
Most ads fail because no one figured out why someone would buy the thing before they made the ad. We dig into your customer reviews, your competitors' ads, and your category's recurring pain points. Then we hand you 8 angle hypotheses, ranked by how likely they are to actually work. Your ads stop being shots in the dark.
Ad Production
The making, but with taste.
Static ads
Short-form video
UGC-style ads
Scripted creative
Real creators + AI
Once we know the angle, we build the ads. Statics, video, UGC-style, the whole spectrum. We use real creators where they matter, AI-blended production where it doesn't, and we never ship anything that looks like it was made by a robot. 30 to 90 ads per month, depending on your needs.
Media Buying
The launching, by people who actually run accounts.
Meta
TikTok
Account audits
Creative testing frameworks
Scaling strategies
We've spent years running paid media for DTC brands and we treat it as a craft, not a checkbox. Most clients keep their existing media buyer and we work alongside them. But if you'd rather we run it end-to-end (strategy, creative, and the ad account) that's the cleanest version of working with us. One team owns the result.
Creative Strategy
The thinking before the making.
Ad Production
The making, but with taste.
Media Buying
The launching, by people who actually run accounts.
Why we are the best!
Benefitsss
Benefitsss
Angles compound, ads don't
One sharp angle = 20 ads. Three = 60. We build your angle library so next month doesn't start from zero.
Angles compound, ads don't
One sharp angle = 20 ads. Three = 60. We build your angle library so next month doesn't start from zero.
We ship, then we sharpen
First batch lands in week 2. By week 4, the winners are scaling and the losers are buried. You'll never wait a month to see what we made.
We ship, then we sharpen
First batch lands in week 2. By week 4, the winners are scaling and the losers are buried. You'll never wait a month to see what we made.
We ship, then we sharpen
First batch lands in week 2. By week 4, the winners are scaling and the losers are buried. You'll never wait a month to see what we made.
Adaptable, not rigid
We adjust to your time zone, tools, brand book, and weird founder opinions. The work should be easy. So should working with us.
Adaptable, not rigid
We adjust to your time zone, tools, brand book, and weird founder opinions. The work should be easy. So should working with us.
Briefs that respect your time
We don't send 40-page strategy decks no one reads. You get a 2-page brief per batch: hooks, scripts, angles, why each one exists. Approve in 10 minutes, not 10 days.
Briefs that respect your time
We don't send 40-page strategy decks no one reads. You get a 2-page brief per batch: hooks, scripts, angles, why each one exists. Approve in 10 minutes, not 10 days.
Briefs that respect your time
We don't send 40-page strategy decks no one reads. You get a 2-page brief per batch: hooks, scripts, angles, why each one exists. Approve in 10 minutes, not 10 days.
Built to scale with you
Starting at €50K/month spend? Great. Crossing €500K? Still great. The angle library grows with you, the volume scales with you, and you won't outgrow us by month 6.
Built to scale with you
Starting at €50K/month spend? Great. Crossing €500K? Still great. The angle library grows with you, the volume scales with you, and you won't outgrow us by month 6.
No vanity metrics
We report on what actually moves revenue: hook rate, CTR, ROAS, CAC. Not impressions, not reach, not "engagement." If it doesn't sell, we don't celebrate it.
No vanity metrics
We report on what actually moves revenue: hook rate, CTR, ROAS, CAC. Not impressions, not reach, not "engagement." If it doesn't sell, we don't celebrate it.
Real people, real research
We mine your customer reviews, the worst-rated ones especially. That's where ads come from. Most agencies skip it. We start there.
Real people, real research
We mine your customer reviews, the worst-rated ones especially. That's where ads come from. Most agencies skip it. We start there.
Look what we made!
Look what we made!
Portfolio
Portfolio
Samples
Nutrafol
Nutrafol
Ritual
Ritual
Our not-so secret sauce
Process
Process
Process
Process
1
2
3
4
The Stalk
We dig through your reviews, your last 6 months of ads, your top 10 competitors, and your top customers' Reddit threads. Slightly invasive. Entirely the point. By the end of week 1, we know your customer better than your customer does.
1
2
3
4
The Stalk
We dig through your reviews, your last 6 months of ads, your top 10 competitors, and your top customers' Reddit threads. Slightly invasive. Entirely the point. By the end of week 1, we know your customer better than your customer does.
1
2
3
4
The Stalk
We dig through your reviews, your last 6 months of ads, your top 10 competitors, and your top customers' Reddit threads. Slightly invasive. Entirely the point. By the end of week 1, we know your customer better than your customer does.
Built different (in a good way)
Differences
Differences
Other Agencies
Do everything for everyone
Hand you off to 3 different teams
Hide pricing behind "discovery calls"
Ship 50 versions of the same angle
Lock you into 12-month contracts
Slow to respond, slower to revise
Charge extra for "strategy"
Lynx Creatives
Wellness, beauty, supplements only
Same people from pitch to launch
Pricing is on this page
Ship 50 ads built on 3 sharp angles
Month-to-month after the pilot
Same-day replies, weekly delivery
Strategy is the whole point
Versus
Versus
Pick your flavor
Pricing
Pricing
Pricing
Customer review mining (2000+ reviews analysed)
10-brand competitor teardown
8 angle hypotheses, ranked and explained
12 ready ads (10 video, 2 static)
A test plan for your next batch of ads
Quarterly Competitor Analysis
The Diagnostic
4 weeks, one-time
Try us before you commit.
The Diagnostic
4 weeks, one-time
Try us before you commit.
The Diagnostic
4 weeks, one-time
Try us before you commit.
Same research as in Diagnostic
30 ready-to-launch ads per month
2 additional fresh angles per month
Static + video + UGC-style production
Weekly performance dashboard + Loom walkthrough
Angle Lab Starter
/month
For brands testing if creative is the bottleneck.
Angle Lab Starter
/month
For brands testing if creative is the bottleneck.
Angle Lab Starter
/month
For brands testing if creative is the bottleneck.
Same research as in Diagnostic
60 ready-to-launch ads per month
4 additional fresh angles per month
Static + video + UGC-style production
Live performance dashboard + weekly Loom
Angle Lab Growth
/month
Our main lane. Most clients pick this.
Angle Lab Growth
/month
Our main lane. Most clients pick this.
Angle Lab Growth
/month
Our main lane. Most clients pick this.
Same research as in Diagnostic
90 ready-to-launch ads per month
6 fresh angles per month
Static + video + UGC-style production
Live performance dashboard + weekly Loom
Priority delivery & first-in-queue editing
Angle Lab Scale
/month
For brands scaling past €200K monthly spend.
Angle Lab Scale
/month
For brands scaling past €200K monthly spend.
Angle Lab Scale
/month
For brands scaling past €200K monthly spend.
Media buying
to €3500
Scales with your ad spend
Media buying
to €3500
Scales with your ad spend
+1 language
/language
Full creative adaptation per language
+1 language
/language
Full creative adaptation per language
Monthly add-ons
Monthly add-ons
Lynx Creatives is a small creative studio in Slovenia. We met at a coworking space in Ljubljana, became friends, and eventually started arguing about ads, specifically, why so many of them are so bad. So we built the agency we'd want to hire ourselves. Strategy-led, niche-specialized, allergic to fluff. Small on purpose, fast on principle, located in a country most of our clients can't find on a map.
Lynx Creatives is a small creative studio in Slovenia. We met at a coworking space in Ljubljana, became friends, and eventually started arguing about ads, specifically, why so many of them are so bad. So we built the agency we'd want to hire ourselves. Strategy-led, niche-specialized, allergic to fluff. Small on purpose, fast on principle, located in a country most of our clients can't find on a map.
About us
The Pacing Girl
Elena
Vujasinović
Video editor
The Pacing Girl
Elena
Vujasinović
Video editor
The Pacing Girl
Elena
Vujasinović
Video editor
!!!!
Maybe You
Cause we are hiring
SR. Creative Strategist
You ask, we answer.
FAQs
FAQs
FAQs
How are you different from other creative agencies?
Three ways. One: we work exclusively with wellness, beauty, and supplement brands, we know your category inside-out. Two: we lead with strategy, not output. Most agencies will ship you 100 ads built around one tired angle. We ship fewer ads built around sharper arguments. Three: we handle the full funnel (strategy, production, and media buying), under one roof if you want. No vendor chains.
How fast will I receive my first ready ads?
Do you work with non-EU brands?
Do you run our ad accounts, or just build the creative?
Are you locked-in contracts or month-to-month?
What's the smallest brand you'll work with?
What happens if the ads don't perform?
Why don't you offer a money-back guarantee?
How are you different from other creative agencies?
Three ways. One: we work exclusively with wellness, beauty, and supplement brands, we know your category inside-out. Two: we lead with strategy, not output. Most agencies will ship you 100 ads built around one tired angle. We ship fewer ads built around sharper arguments. Three: we handle the full funnel (strategy, production, and media buying), under one roof if you want. No vendor chains.